Anthony Botibol

Anthony Botibol

Posts by Anthony Botibol
How to Lead a Customer Data Platform Project

How to Lead a Customer Data Platform Project

15.8.2024 8 min read
CDPs vs. Reverse ETL: Understanding the Differences and Choosing the Right Solution

CDPs vs. Reverse ETL: Understanding the Differences and Choosing the Right Solution

26.6.2024 10 min read
5 Ways a Customer Data Platform Delivers Improved Results for Email Marketing

5 Ways a Customer Data Platform Delivers Improved Results for Email Marketing

10.6.2024 9 min read
What is Next Best Action and how to use it to evolve the customer experience?

What is Next Best Action and how to use it to evolve the customer experience?

30.4.2024 7 min read
Why Marketers Should Replace Traditional Segmentation Models with Predictive AI

Why Marketers Should Replace Traditional Segmentation Models with Predictive AI

23.4.2024 8 min read
The Cookieless World Has Arrived! (At Least for 1% of Chrome Browsers)

The Cookieless World Has Arrived! (At Least for 1% of Chrome Browsers)

4.1.2024 4 min read
Future-Proofing the Middle and Bottom of Your Marketing Funnel to Maintain Success Rates

Future-Proofing the Middle and Bottom of Your Marketing Funnel to Maintain Success Rates

27.12.2023 3 min read
How to Prepare the Top of Your Marketing Funnel for Google's Third-Party Cookie Deprecation

How to Prepare the Top of Your Marketing Funnel for Google's Third-Party Cookie Deprecation

27.12.2023 6 min read
What is Google's Privacy Sandbox and What Do Digital Marketers Need to Know?

What is Google's Privacy Sandbox and What Do Digital Marketers Need to Know?

22.6.2023 4 min read
9 Digital Advertising Solutions for the Cookieless World

9 Digital Advertising Solutions for the Cookieless World

1.5.2023 8 min read