How to Lead a Customer Data Platform Project
No organization is perfect. Within every company, there are inefficiencies and opportunities to do things better. Solving some of …
CDPs vs. Reverse ETL: Understanding the Differences and Choosing the Right Solution
For over a decade, marketing teams struggling to access their customer data for better personalized and cross-channel marketing ca …
5 Ways a Customer Data Platform Delivers Improved Results for Email Marketing
Email marketing is still a go-to channel for the majority of B2C marketers to engage with their customers and deliver revenue. In …
What is Next Best Action and How to Use It to Evolve Customer Experiences?
Next Best Action (also known as best next action, next best activity or recommended action), is a customer-centric approach to mar …
Why Marketers Should Replace Traditional Segmentation Models with Predictive AI
Despite the wide availability of artificial intelligence, machine learning, and predictive analytics, marketers are still resortin …
The Cookieless World Has Arrived! (At Least for 1% of Chrome Browsers)
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
Future-Proofing the Middle and Bottom of Your Marketing Funnel to Maintain Success Rates
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
How to Prepare the Top of Your Marketing Funnel for Google's Third-Party Cookie Deprecation
As we know, Google's decision to deprecate third-party cookies in the second half of 2024* spells a huge challenge for marketers. …
What is Google's Privacy Sandbox and What Do Digital Marketers Need to Know?
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
9 Digital Advertising Solutions for the Cookieless World
The digital marketing landscape is undergoing its most significant overhaul since the advent of programmatic advertising with Goog …
