How to Prepare the Top of Your Marketing Funnel for Google's Third-Party Cookie Deprecation
As we know, Google's decision to deprecate third-party cookies in the second half of 2024* spells a huge challenge for marketers. …
What is Google's Privacy Sandbox and What Do Digital Marketers Need to Know?
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
5 Key Elements to Consider When Selecting A Customer Data Platform
A Customer Data Platform (CDP) serves as a solution to help businesses unlock the potential of their customer data, which usually …
How to Work With Zero, First, Second and Third-Party Data on a CDP
A Customer Data Platform (CDP) is a technology that companies invest in for the purpose of storing and unifying customer data, and …
9 Digital Advertising Solutions for the Cookieless World
The digital marketing landscape is undergoing its most significant overhaul since the advent of programmatic advertising with Goog …
3 Ways a Customer Data Platform Delivers More Revenue
While Customer Data Platforms (CDPs) have been available in the market for some time now, there are currently so many solutions th …
Using Customer Lifetime Value to Transform (not Wreck) your Business
When calculated correctly, Customer Lifetime Value is possibly the most commercially valuable insight at the disposal of the marke …
Why Google Phasing out 3rd-Party Cookies is a Good Thing
Last week Google announced their plan to phase out support for third-party cookies in Chrome over the next two years and sent busi …
What's a DMP and Do I Need One?
What is a DMP? The acronym DMP stands for Data Management Platform. A DMP is a software solution that collects, organizes, and act …
