Customer Acquisition is Harder Than Ever in 2025. Here’s How the Right CDP Can Help
Customer acquisition has never been easy, but today, finding and converting new customers is becoming tougher than ever before. Ma …
Are Your Marketing KPIs Lying to You? How 'Success' Metrics Can Be Manipulated
In marketing, we love our KPIs. They provide structure, measure progress, and most importantly they justify our budgets. But what …
How to Lead a Customer Data Platform Project
No organization is perfect. Within every company, there are inefficiencies and opportunities to do things better. Solving some of …
CDPs vs. Reverse ETL: Understanding the Differences and Choosing the Right Solution
For over a decade, marketing teams struggling to access their customer data for better personalized and cross-channel marketing ca …
5 Ways a CDP Delivers Improved Results for Email Marketing
Email marketing is still a go-to channel for the majority of B2C marketers to engage with their customers and deliver revenue. In …
What is Next Best Action and How to Use It to Evolve Customer Experiences?
Next Best Action (also known as best next action, next best activity or recommended action), is a customer-centric approach to mar …
Google Delays Third-Party Cookie Phase-Out: What Marketers Need to Know
The demise of third-party cookies has been a hot topic among marketers for the past couple of years with many having already start …
Why Marketers Should Replace Traditional Segmentation Models with Predictive AI
Despite the wide availability of artificial intelligence, machine learning, and predictive analytics, marketers are still resortin …
The Cookieless World Has Arrived! (At Least for 1% of Chrome Browsers)
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
Future-Proofing the Middle and Bottom of Your Marketing Funnel to Maintain Success Rates
*In July 2024, Google announced the cancellation of its plans to deprecate third-party cookies in Chrome, opting instead for a new …
