Are Customer Data Platforms the Answer to Marketers’ Data Dilemmas?
Customer Data Platforms offer marketers the promise of a unified customer view, but in the Wild West of Martech, no one is there t …
7 Tips to Scale Your Marketing Automation Stack
Free marketing tools are great. They’ve gotten thousands of super successful marketing teams going. They offer high returns for li …
The Ultimate Customer-Centricity Model
What is customer-centricity? “We need to be more customer-centric.” You’re not the first one to go on a Google hunt for informatio …
How to Stop Spamming and Start Serving Your Customers
Five ways to make customer-centric marketing happen Ad blocker usage was at least as high as 42% in some countries in 2018. The pr …
Customers vs Prospects: Can You Tell?
It should be easy, right?
The Role of Technology in Customer-Centricity
MARKETING IS CHANGING Marketing is one of the fundamentals of business, and its goal has always been to help businesses understand …
Intelligent Journey Orchestration in a Nutshell: From Four Disciplines to One Best Practice
Customer-centric business objectives blend marketing and CX Marketing and CX have traditionally been separated into comfortable si …
How Airline Marketers Are Using AI to Improve the Customer Journey
The rise of AI in the airline industry The airline industry is keen to invest in AI in order to evolve better and faster. In fact, …
3 Surprisingly Simple Ways to Make Your CX Profitable
With endless budget, a scattershot, see-if-it-sticks marketing strategy is easy to pull off. But it’s also a waste of resources, a …
The Key to Customer-Centricity for Financial Services
As the fintech universe continues to converge, so does the gap between the value provided by financial services and the reality of …
