Conversion Attribution vs. Customer Journeys: Which One Works?
Conversion Attribution vs. Customer Journeys: Which One Works?
IS THERE ANY HOPE TO ATTRIBUTION? There’s a long line of evidence that attribution modeling is fundamentally flawed: recently, Gar …
1.5.2018
1
min read
1st-Party Data: The Core of Customer-Centricity
1st-Party Data: The Core of Customer-Centricity
Getting customers from point A to point B in their journeys used to be good enough — it was all marketers had to worry about. But …
13.3.2018
3
min read
Making Responsible Marketing Your Differentiator
Making Responsible Marketing Your Differentiator
Data is everywhere, and let's be realistic — in today’s world, it's more valuable than cash. Data is the currency of both today an …
15.2.2018
2
min read
The 5 Ds of the Customer Journey
The 5 Ds of the Customer Journey
As consumers, we all have similar experiences when we realize we have a need for a product (or service) — we seek it, find it, and …
2.2.2018
2
min read
How Financial Services Can Prepare for New Technologies
How Financial Services Can Prepare for New Technologies
Adapting to today’s rapidly changing technology landscape can be challenging, especially if your business already has multiple sys …
10.10.2017
5
min read
