Intelligent Journey Orchestration Explained

Intelligent Journey Orchestration is the data-driven marketing strategy that mirrors customer behavior across all channels to deliver true one-to-one personalization in real time throughout the entire customer journey.

The Relay42 platform works on several levels to automate this kind of personalization at scale. By activating customer insights in real time, it lets businesses generate individually personalized customer journeys across online and offline channels. It recognizes and remembers individuals across a lifetime of interactions, and it allows businesses to apply industry-specific AI models to optimize unique journeys for individuals rather than segments.

With Relay42, customers get highly relevant, personalized messaging when it matters most: in the moment. As a result, businesses are easily able to deliver individual journeys that increase conversion, loyalty, retention, and growth.