You, your customers, and GDPR

You, your customers, and GDPR

GDPR is here

The General Data Protection Regulation (GDPR) regulates how companies collect, store, process and use the personal data of EU residents. It came into effect on 25th May 2018 and affects all organizations doing business with and within the European Union or any customer within it, regardless of its primary operating location.

How we can help you be compliant

At Relay42, we have always believed in privacy by design, working to ensure the protection of customer privacy and the responsible use of customer data. Our longstanding commitment to data privacy, security and governance means our platform’s core components and infrastructure choices enable businesses to govern data in accordance with regulations.

Here’s how:

Customer-centric identity management

Customer-centric identity management is at the core of our platform, which not only means that you have complete and up-to-date profiles of individual customers at your fingertips, but also that these customers’ identification is unique to you as a business. So, your data can only be tied back to your business, unless you specifically request to share it with your carefully selected partners, backed up by the explicit consent of everyone involved -- safeguarding that you and your customers remain in full control of the data.


Where customer data is collected, stored, and processed matters because the location determines the legislation that must be followed. As a European company, compliance with EU laws has always been a priority to us. We can fully guarantee that all data stored, processed and used is kept within the European Union.


We do not control how businesses choose to be compliant with data privacy rules and regulations. Instead, we give every possible option to do so, the flexibility to set it up easily, and change it over time. This includes how customers can manage their consent for the use of their data, how long data is stored, and how fine-grained the encryption of the data will be. 

The GDPR will change the ways companies need to manage and process their data. What are the consequences for you, as a marketer?