Fireside Chat with Miles Pritchard: Unravelling the Complexities of the Adtech Data Ecosystem

In this fireside chat, we're talking with Miles Pritchard, Managing Partner of Data Management Solutions at OMD. OMD combines innovation, creativity, empathy and evidence to make better decisions, faster, on behalf of their clients so they can learn faster and act faster. 

Miles brings a wealth of experience from both the in-house and agency sides of data management and corporate digital transformation. His experience in a range of key roles over the last decade puts him in a unique position to understand the data management space and forecast its future.

Watch this video to get Miles' insights on: 

• The wakeup call agencies got, and how they can get up to speed
• Taking a brand-unique approach to digital and data transformation
• How to differentiate yourself with data, no matter how crowded your space is
• His unique "5 P framework" for assessing identity management solutions amidst the impending loss of the 3rd-party cookie
• The future of DMPs, CDPs, and other data technology platforms