#MarTechFest Global Live Session On-Demand

Video: Is 42 the answer to becoming fully customer-centric?

Ask any marketer today about customer centricity and they'll tell you all about how customer-centric their strategy is. 

However, in reality, most organizations still work in silos in which the acquisition team and the customer services team are hardly ever talking to each other. Yet, the ultimate goal is to bring paid and owned media channels together to create fully orchestrated customer journeys - from the first touchpoint and throughout their customer lifecycle, no matter the channel.

In this live session during MarTechFest Global in London, our UK Lead Kunal Jogia shares:

• Why marketers should think in terms of customer journeys instead of touchpoints.
• How the different types of CDPs can help marketers in this process.
• How we enabled KLM to create fully orchestrated customer journeys that perform.

If you'd like to catch up on Kunal's talk, you can watch the recording of his session via the form above.