Video
CDP Foundations
The CDP industry is continually growing with vendors emphasizing different capabilities and offering different definitions of a CDP.
To help digital marketers navigate the CDP landscape, we invited the founder of the CDP Institute, David Raab, to chat with our founder Tomas Salfischberger about everything CDP: what they are, when, and why marketers should use them.
More resources
If you enjoyed this video, you might want to check out our previous webinar on How to Generate Value with a CDP.