The CDP industry is continually growing with vendors emphasizing different capabilities and offering different definitions of a CDP.
To help digital marketers navigate the CDP landscape, we invited the founder of the CDP Institute, David Raab, to chat with our founder Tomas Salfischberger about everything CDP: what they are, when, and why marketers should use them.
What are CDPs?
What makes a CDP different from the other Martech platforms
The real CDP value proposition
Where a CDP fits in the marketing landscape
And much more!