Webinar recording: CDPs Demystified


The world of Customer Data Platforms (CDPs) is evolving faster than ever before, presenting both challenges and opportunities for businesses looking to better harness their customer data for strategic advantage.

The advent of 'composable CDP' options and the much-criticized Gartner Magic Quadrant for Customer Data Platforms have left marketers more confused than ever, with additional choices to make about where and how to integrate and activate customer data.

To help your business better understand the choices that are out there, our in-house experts hosted an interactive webinar, unpacking the current state of Customer Data Platform technologies.