The rapid adoption of Customer Data Platforms (CDPs) is the result of a simple promise: to assemble all customer data a company has and use it to create individual, personalized experiences on their preferred channel.
But having unified all customer data is just the start - the real challenge begins in making sense of data and using it effectively to accomplish the business goals. As the amount of available data increases, marketing teams will need powerful algorithms to find patterns, predict customer behavior, and optimize targeting.
Watch this on-demand session below hosted by David Raab of the CDP Insitute and Relay42's founder to learn:
Watch the on-demand webinar to find out more!