How Next-Generation Data Management Can Help Increase Customer Value
Orchestrating relevant interactions with your customers Customer lifetime value is built up through a series of relevant interacti …
Conversion Attribution vs. Customer Journeys: Which One Works?
IS THERE ANY HOPE TO ATTRIBUTION? There’s a long line of evidence that attribution modeling is fundamentally flawed: recently, Gar …
Webinar: How Automotive Marketers Can Personalize Customer Experiences
In this webinar hosted by The Drum, Relay42 teams up with Mazda to show just how important a data management solution is in gettin …
How to Build a Revolution in Customer Relationships
Keeping pace with your customers throughout their customer journeys
1st-Party Data: The Core of Customer-Centricity
Getting customers from point A to point B in their journeys used to be good enough — it was all marketers had to worry about. But …
Making Responsible Marketing Your Differentiator
Data is everywhere, and let's be realistic — in today’s world, it's more valuable than cash. Data is the currency of both today an …
The 5 Ds of the Customer Journey
As consumers, we all have similar experiences when we realize we have a need for a product (or service) — we seek it, find it, and …
Walking a Few Miles — or Touchpoints — in Your Customer's Shoes
Why you need to mirror — not lead — customer journeys, and how you can keep up.
How Financial Services Can Prepare for New Technologies
Adapting to today’s rapidly changing technology landscape can be challenging, especially if your business already has multiple sys …
Customer Strategy, Not Attribution, is a Marketer's Route to the Boardroom
The climb from CMO to CEO means becoming more accountable and strategic. Relay42’s Tomas Salfischberger looks at why attribution m …
