The Role of Technology in Customer-Centricity
MARKETING IS CHANGING Marketing is one of the fundamentals of business, and its goal has always been to help businesses understand …
Intelligent Journey Orchestration in a Nutshell: From Four Disciplines to One Best Practice
Customer-centric business objectives blend marketing and CX Marketing and CX have traditionally been separated into comfortable si …
Webinar: A Revolution in Data-Driven Marketing
Using technology to deliver true 1:1 customer journeys In this webinar, guest speaker Rob van den Berg, Senior Online Marketer and …
How Airline Marketers Are Using AI to Improve the Customer Journey
The rise of AI in the airline industry The airline industry is keen to invest in AI in order to evolve better and faster. In fact, …
3 Surprisingly Simple Ways to Make Your CX Profitable
With endless budget, a scattershot, see-if-it-sticks marketing strategy is easy to pull off. But it’s also a waste of resources, a …
The Key to Customer-Centricity for Financial Services
As the fintech universe continues to converge, so does the gap between the value provided by financial services and the reality of …
3 Huge Opportunities to Engage Your Most Fickle Traveler Tribe
When it comes to marketing to travelers, the world is your oyster. But as the rise of movement from A to B makes the world seem sm …
How Telecom and Utilities Can Prevent Churn by Forfeiting the ‘Lowest Price’ War
Cost-cutting has long been the core marketing mainstay of companies offering a service many take for granted. From cheaper broadba …
How Next-Generation Data Management Can Help Increase Customer Value
Orchestrating relevant interactions with your customers Customer lifetime value is built up through a series of relevant interacti …
Conversion Attribution vs. Customer Journeys: Which One Works?
IS THERE ANY HOPE TO ATTRIBUTION? There’s a long line of evidence that attribution modeling is fundamentally flawed: recently, Gar …
