How to Increase Telco Loyalty With Your Customer Journey
Follow Bart's telco journey from unengaged customer to enthusiastic promoter. This video explains how telecommunication businesses …
Change These 3 KPIs for a More Customer-Centric Organization
KPIs (Key Performance Indicators) are there to keep organizations on target. They help us work in a more data-driven way so we can …
How Telcos Are Increasing CLV With Better Personalization and CX
Telcos battle it out in increasingly competitive market The saturated telcom market has been shifting as large telcos buy up small …
How to Move From Campaigns to Customer Journeys
Orchestrating relevant interactions with your customers Here's an in-depth look at Relay42's strategy for helping businesses move …
Are Customer Data Platforms the Answer to Marketers’ Data Dilemmas?
Customer Data Platforms offer marketers the promise of a unified customer view, but in the Wild West of Martech, no one is there t …
7 Tips to Scale Your Marketing Automation Stack
Free marketing tools are great. They’ve gotten thousands of super successful marketing teams going. They offer high returns for li …
The Ultimate Customer-Centricity Model
What is customer-centricity? “We need to be more customer-centric.” You’re not the first one to go on a Google hunt for informatio …
How to Stop Spamming and Start Serving Your Customers
Five ways to make customer-centric marketing happen Ad blocker usage was at least as high as 42% in some countries in 2018. The pr …
Customers vs Prospects: Can You Tell?
It should be easy, right? Surely with ever-smarter web analytics, listening tools, and cloud solutions, large enterprises should b …
What's a DMP and Do I Need One?
What is a DMP? The acronym DMP stands for Data Management Platform. A DMP is a software solution that collects, organizes, and act …
