Are Customer Data Platforms the Answer to Marketers’ Data Dilemmas?
Customer Data Platforms offer marketers the promise of a unified customer view, but in the Wild West of Martech, no one is there t …
7 Tips to Scale Your Marketing Automation Stack
Free marketing tools are great. They’ve gotten thousands of super successful marketing teams going. They offer high returns for li …
The Ultimate Customer-Centricity Model
What is customer-centricity? “We need to be more customer-centric.” You’re not the first one to go on a Google hunt for informatio …
How to Stop Spamming and Start Serving Your Customers
Five ways to make customer-centric marketing happen Ad blocker usage was at least as high as 42% in some countries in 2018. The pr …
Customers vs Prospects: Can You Tell?
It should be easy, right?
What's a DMP and Do I Need One?
What is a DMP? The acronym DMP stands for Data Management Platform. A DMP is a software solution that collects, organizes, and act …
How Airline Marketers are Raising the Bar with Intelligent Journey Orchestration
This short video explains how Intelligent Journey Orchestration technology sets airline marketers up for success through smart cro …
Create Real-Time 1-to-1 Journeys in the Travel Industry
What would it look like if the travel industry could give each individual customer the journey of a lifetime? It all starts with I …
The Role of Technology in Customer-Centricity
MARKETING IS CHANGING Marketing is one of the fundamentals of business, and its goal has always been to help businesses understand …
Intelligent Journey Orchestration in a Nutshell: From Four Disciplines to One Best Practice
Customer-centric business objectives blend marketing and CX Marketing and CX have traditionally been separated into comfortable si …
