Everything You Need to Know About Match Rates
It's late 2020 and the death of 3rd party cookies is near, yet we're still discussing match rates. The conversation about match ra …
Webinar: Building a Foundation for Modern Identity Management
How to Build a Solid Foundation for Modern Identity Management Are you tackling challenges around 3rd-party cookies, GDPR & pr …
How to Design Journey Orchestration Use Cases that Perform
In my work as a Solution Consultant I spend a lot of time helping our clients set up new use cases and improve existing ones. What …
3 Steps for Banks to Increase Self-Service Uptake
Traditional banks are adapting because they must. With the digitization of the financial services industry and the rise of online- …
How Hotels Can Get More Out of Mobile
Hotels aren’t just in the business of selling rooms, they’re in the business of selling experiences. Certainly today, when busines …
Responsible Marketing: It’s Not Just Courtesy, in Europe it’s the Law
There’s been some buzz recently around two new class-action lawsuits being filed in the Netherlands and the UK by the Privacy Coll …
How Telcos Can Tackle Organizational Agility and Grow — Simultaneously
I have the privilege of working with a range of different types of businesses here at Relay42, with one of the more predominant se …
3 Powerful Use Cases to Restart Airline Digital Marketing
We've been working closely with airline marketers for over a decade, helping the likes of KLM, Air France, and Transavia leverage …
How to Reduce Call Center Volumes and Empower Your Frontline Agents
Most of us weren't trained to do marketing in times of a global crisis. COVID-19 has had an unprecedented impact on business and t …
The First Powerful Customer-Centricity Quiz Insights
In 2019, we published a customer-centricity test comprised of 15 questions covering the 5 pillars of customer-centricity. We’ve ha …
