How to Design Journey Orchestration Use Cases that Perform
In my work as a Solution Consultant I spend a lot of time helping our clients set up new use cases and improve existing ones. What …
3 Steps for Banks to Increase Self-Service Uptake
Traditional banks are adapting because they must. With the digitization of the financial services industry and the rise of online- …
How Hotels Can Get More Out of Mobile
Hotels aren’t just in the business of selling rooms, they’re in the business of selling experiences. Certainly today, when busines …
Responsible Marketing: It’s Not Just Courtesy, in Europe it’s the Law
There’s been some buzz recently around two new class-action lawsuits being filed in the Netherlands and the UK by the Privacy Coll …
How Telcos Can Tackle Organizational Agility and Grow — Simultaneously
I have the privilege of working with a range of different types of businesses here at Relay42, with one of the more predominant se …
3 Powerful Use Cases to Restart Airline Digital Marketing
We've been working closely with airline marketers for over a decade, helping the likes of KLM, Air France, and Transavia leverage …
How to Reduce Call Center Volumes and Empower Your Frontline Agents
Most of us weren't trained to do marketing in times of a global crisis. COVID-19 has had an unprecedented impact on business and t …
The First Powerful Customer-Centricity Quiz Insights
In 2019, we published a customer-centricity test comprised of 15 questions covering the 5 pillars of customer-centricity. We’ve ha …
Top 5 Expert Tips for Building Successful Customer Journeys
In an effort to better respond to rising customer demands for seamless cross-channel journeys, we have seen a significant rise in …
Why Google Phasing out 3rd-Party Cookies is a Good Thing
Last week Google announced their plan to phase out support for third-party cookies in Chrome over the next two years and sent busi …
