The GDPR – An Opportunity to Reinvent Digital Marketing?
The GDPR – An Opportunity to Reinvent Digital Marketing?
The GDPR (General Data Protection Regulation) has changed the way companies need to manage and process their data. But what are th …
8.5.2017
4
min read
How ID Management for Marketing Can Reduce CPA by over 50%
How ID Management for Marketing Can Reduce CPA by over 50%
Marketers know all too well that the ability to recognize who someone is — and what they want — across devices and platforms is th …
13.1.2017
4
min read
5 Ways to Be More Relevant to Your Customers — Without Being Creepy
5 Ways to Be More Relevant to Your Customers — Without Being Creepy
There are no secrets on the internet. Your retailer knows what you will buy next before you do, and Twitter and Facebook accounts …
15.12.2016
6
min read
What Is a DMP and What Different Kinds are There? The ABC of DMPs
What Is a DMP and What Different Kinds are There? The ABC of DMPs
DMP is a well-worn acronym. Data Management Platforms have promised to magically transform your business from a bunch of jumbled l …
11.12.2015
2
min read
