1st-Party Data: The Core of Customer-Centricity
Getting customers from point A to point B in their journeys used to be good enough — it was all marketers had to worry about. But …
Making Responsible Marketing Your Differentiator
Data is everywhere, and let's be realistic — in today’s world, it's more valuable than cash. Data is the currency of both today an …
The 5 Ds of the Customer Journey
As consumers, we all have similar experiences when we realize we have a need for a product (or service) — we seek it, find it, and …
Walking a Few Miles — or Touchpoints — in Your Customer's Shoes
Why you need to mirror — not lead — customer journeys, and how you can keep up.
How Financial Services Can Prepare for New Technologies
Adapting to today’s rapidly changing technology landscape can be challenging, especially if your business already has multiple sys …
Customer Strategy, Not Attribution, is a Marketer's Route to the Boardroom
The climb from CMO to CEO means becoming more accountable and strategic. Relay42’s Tomas Salfischberger looks at why attribution m …
The GDPR – An Opportunity to Reinvent Digital Marketing?
The GDPR (General Data Protection Regulation) has changed the way companies need to manage and process their data. But what are th …
How ID Management for Marketing Can Reduce CPA by over 50%
Marketers know all too well that the ability to recognize who someone is — and what they want — across devices and platforms is th …
5 Ways to Be More Relevant to Your Customers — Without Being Creepy
There are no secrets on the internet. Your retailer knows what you will buy next before you do, and Twitter and Facebook accounts …
What Is a DMP and What Different Kinds are There? The ABC of DMPs
DMP is a well-worn acronym. Data Management Platforms have promised to magically transform your business from a bunch of jumbled l …
