Live Webinar: How CMOs are preparing for a Cookieless World

The countdown has begun. The 'cookiepocalypse' is looming on the horizon, set to disrupt the very foundation of online marketing and advertising. In late 2024, Google will bid farewell to the third-party cookie in its Chrome browser, forever changing the rules of the game that have shaped the digital landscape since the inception of the commercial internet.

Are you ready for this seismic shift?

Join us for a live webinar where we unveil the key findings from our Global Survey 'Rethinking Digital Marketing in a Post-Cookie Era', commissioned by Relay42 and conducted by London Research. The report is based on responses from 319 CMOs and reveals how well-prepared brands are for the challenge of adapting to this new cookieless world.

DATE AND TIME

Tuesday, 13 June, 2023
13:00 BST | 14:00 CET | 08:00 EDT
 

Join us live and get first-hand insights on:

• How marketing teams are adjusting their acquisition strategies for a cookieless advertising future;
• The foundational capabilities that high-performing digital marketing teams need to thrive in a cookieless world;
• How businesses are leveraging zero- and first-party data in preparation for the loss of third-party data;
• The kind of solutions that businesses experiment with in order to prepare for a cookieless future;
• Best practices for tackling the cookieless future, and much, much more. 

During the webinar, you’ll also get a first look at our NEW 5-stage Digital Marketing Maturity Model, which you can use as a framework for mapping your capabilities for customer data insights, journey mapping, personalization, activation (paid and owned), and attribution.

Don't miss out on this opportunity to stay ahead of the curve and future-proof your marketing efforts.

SPEAKERS:

Andrew Campbell Martech Consultant and London Research Writer

Anthony Botibol Head of Marketing, Relay42

Register below: