2011, two computer science graduates, one big idea: Tomas Salfischberger and Koen Bos converge with three ex-Googlers to change the game for marketers.
The shared ambition? Empowering the marketer to engage in real, human conversation, which was lost in the explosion of fragmented channels.
Solution? Build the right technology to connect every touchpoint of the customer journey; and beyond, to reveal the entire journey and its data trails. It sounded so simple. Stop the noisy, one-way monologue; and start listening: who wants to see an advert for something they’ve already purchased?
From a tech startup to an enterprise Data Management Platform for the likes of Air France & BMW, the right technology has not only transformed the way marketers can build engaging dialogue with customers; it has prepared marketers to change their own game.
We need to humanise digital marketing again; fix the broken customer journey. Better still, pave the way for a personalised customer experience, and fulfil the promise of big data. Your data is there. Our technology is there. The results are there.
The missing link? You, the marketer, connecting the data dots: speaking to the right person, in the right language, at the right time, in the right place.
A human conversation, again. Hello. How are you?
Are you ready to connect? Let us join you on your mission to change the way you reach out to your customers – in a human way: that’s our mission too.
Our role in this? To empower you with the smartest marketing hub you need to tie all your tools and touchpoints together.
That’s just the beginning: a single customer view lets you personalise your conversation in real-time. Simply plug in our Data Management Platform (DMP). See the whole picture; understand your customers. Enough of the same message, at the same time, on every channel.
Become relevant, bring back human, delight your customers, and see your results skyrocket.
Do you crave a culture of challenge, smart thinking, and innovation? At Relay42, we share the ambition to change the world of marketing - to make it smarter, more relevant, less annoying. We’re a fast-growing Technology company, ready to nurture your new ideas and turn them into tangible actions.
Tomas founded Celerity ICT in 2004 with a Master of Science degree in Business Informatics. At Relay42, Tomas is responsible for general management, product vision, and international partnerships.
With a background in Computer Science and 8 years experience as an ICT consultant, Technical Director Koen Bos is responsible for global architecture, security and stability, alongside management of the development team.
Koen was an Innovation Engineer iProspect, and possesses extensive experience as a former Dedicated Account Manager at Google.
Erik worked at Oracle, and was Industry Head at Google Benelux. A Co-founder of Netsociety, he is currently on the Advisory Board of iProspect.
Maurice is a former MD at Adlink and Co-founder of Netsociety, previously acting as Industry Head & Sales Manager at Google Benelux. He is currently a member of the Supervisory Board at Relay42 and the Advisory Board at iProspect.
A partner at Holland Venture’s Tech Fund, Niels was previously a founding partner at Nexum Ventures and held international management positions at ING Group. Supporting fast-growing technology companies is Niels’s passion: he holds an LLM from the University of Utrecht and an MBA from IESE Business School in Barcelona.
Marc Duijndam is a former MD of Google Benelux and an Advisor at LinkedIn for Europe. He’s currently the CEO of Funda and a member of several supervisory boards.
Maximise your marketing results with us. Our training workshops help you use the technology for the job: our DMP, and Tag Management System. Are you one of our integration partners? Our Certification programme provides extended training, so you can design, adapt and deliver use cases to meet your business goals.