Data Management for Utilities Data Management for Utilities

Data Management for Utilities

Marketers of energy products realize they need to give their existing customers a boost.

Working within a saturated market, the rush for retention means keeping customers from switching to your competitors; how? You need to know the difference between those considering buying, and those who have already bought. You need to reclaim your own data, and automate actions across channels with industry intelligence.

Think connections to your CRM database. By unifying this data through a Data Management Platform, you can then orchestrate insights across online channels. You can identify loyal customers: stay away from irrelevant, impersonal re-targeting, and deliver a personalized offer instead. You know when they need to renew their energy plan, and you can scale this 1:1 approach.

The Relay42 Intelligent Orchestration Platform sets a new standard when it comes data management for utilities.

Evolve every customer experience into a relevant dialogue; retain your customers, and watch results soar.

  • Activate offline customer data by connecting your CRM system with every digital channel
  • Differentiate between customer and prospect, and personalize every inch of outreach
  • Put a stop to media waste through smart orchestration of owned and paid channels
  • Augment and scale your automated customer interactions with Artificial Intelligence

The Relay42 Intelligent Orchestration Platform

Relay42 is a next-generation data management solution for Utilities organizations, the only platform with integrated Artificial Intelligence and Orchestration that helps brands anticipate and address customer needs, wherever they go.

Our Intelligent Orchestration Platform transforms your data into meaningful relationships by connecting internal & external data, and activating it on every channel, each touchpoint, and any smart device.


A selection of global brands
Case study: How to increase customer value with smart technology
Case study

Case study: How to increase customer value with smart technology

How Relay42 powered personalized offers for a multinational energy supplier, Nuon (Vattenfall) to increase contract value. Learn how to keep customers around for longer with a smart retention strategy.