Working within a saturated market, the rush for retention means keeping customers from switching to your competitors; and how to do that? You need to know the difference between those considering buying, and those who have already bought. You need to reclaim your own data.
Think connections to your CRM database. By unifying this data through a Data Management Platform, you can use it online. You can identify loyal customers: stay away from irrelevant, impersonal re-targeting, and deliver a personalised offer instead. You know when they need to renew their energy plan.
The big issue for marketers in the utilities industry? Keeping customers away from competing suppliers. Take a look at our tips for big utilities brands to improve customer retention.Download
At TNT we want to deliver outstanding customer experience. This means that we need to connect all our customer data sources to achieve a single customer view for personalised and relevant messaging. Disrupting our ecosystem was undesirable; instead of a marketing cloud solution, we chose a plug-and-play solution: Relay42.