To increase relevancy through personalised outreach, Nuon has used the Relay42 Data Management Platform (DMP) since 2013 to efficiently connect their systems and channels – from Website, Search and Display, to CRM data, affiliate and social. But they were also on the verge of changing their core online activities.
As a flexible, scalable solution for dynamic website personalization, Nuon selected Relay42 to efficiently address three key challenges: seamless technical integrations, increasing efficiency in bringing offers to market, and smarter paid media bidding strategy.
For this challenge, Nuon chose to connect its proprietary Content Management System, or CMS (EPiServer) and Display advertising (DoubleClick) with the Relay42 DMP, alongside Search (AdWords) and Web Analytics (Adobe Analytics). This combination allowed for a flexible and scalable solution to serve dynamic website creatives to the right prospect, at the right time, to really bring personalization to life.
Having already integrated the Relay42 DMP with their CRM system, Nuon could bridge their website and best-of-breed analytics tools – and their broader marketing ecosystem. Nuon could serve relevant content and creatives across their multiple subdomains and modules, on an individual level.