CASE STUDY: NUON

Nuon

How utilities leader Nuon powered customer retention & contract value

This national energy company switched their strategy from channel-vision to one-to-one personalization at scale, using the Relay42 Data Management Platform (DMP). How could they orchestrate individual customer journeys to around 3 million customers in real-time, to increase sales volumes and decrease churn-rate?
+12%
Click-through Rate
+3%
Conversion rate
WHITEPAPER

Connecting online & offline: the marketer's manual

Here’s how marketers can connect with customers wherever they are, using smart data management. These aren't visions for 2020, but attainable right now.